Ex-Google marketing analyst Kate Howell harnesses her curiosity and growth mindset to lead meaningful work at Asurion. 

Before she was hired, Kate Howell had never heard of Asurion. 

She was looking for a job where she could apply the skills she learned at Google to a fast-moving, high-impact environment. Once Kate realized that Asurion was the protection plan powerhouse behind brands like Verizon, Amazon, AT&T, and so many other global brands, everything clicked. 

“During my interviews, it was clear that Asurion values data as a strategic partner and that I’d have a voice at the table from day one,” she recalls. Her instinct was spot-on. Since coming on board, Kate’s been able to make a real impact from the get-go… and she’s just getting started. 

Building more than just reports

Kate is a Marketing Analytics Manager at Asurion, where she helps teams make smarter, data-informed decisions that shape how the company reaches and connects with customers.

Analysts at big corporations often get stuck in the mundane aspects of their roles, like creating manual performance reports and holding weekly meetings to review them. Thanks to Asurion’s culture of innovation, Kate was able to create a more dynamic career path for herself. 

“I didn’t want to just build repetitive reports. I wanted to be a strategic partner to our business teams and help guide strategy,” she says. Within her first year, Kate took matters into her own hands and was able to:

Automate and enhance legacy reporting, building dashboards that give business teams real-time self-service access to data they need. Dive underneath surface-level metrics to expose customer behavior and performance drivers.
Partner closely with cross-functional stakeholders - from product to lifecycle marketing - to understand their goals, translate them into measurable KPIs, and deliver insights that directly influence marketing strategy
Create more time to focus on what matters most: helping teams create an amazing customer experience.

“Today, my work is more focused on strategic partnership,” she says. “I work side-by-side with leaders to define success, measure performance, and turn data into insights that influence our marketing strategy.” 

Questions that don’t have easy answers

According to Kate, the best questions are the ones that don’t have easy answers. In her role at Asurion, Kate often finds herself connecting complex data sources, uncovering performance drivers, and identifying opportunities to improve impact. “It’s the kind of work that combines curiosity, creativity, and analytics,” she says. 

What’s the most rewarding part of Kate’s role?

This question, however, has an easy answer. “I love that I can see my impact quantified. When I make a recommendation based on data, see it implemented, and watch performance improve as a result — that’s incredibly rewarding.” 

Kate’s keys to success at Asurion

Have a growth mindset. According to Kate, having a growth mindset and taking initiative is the best way to succeed at Asurion. “There’s always a new challenge or opportunity to learn about a different part of the business, and each one helps build new skills and relationships,” she says. “Strong relationship-building has been essential for navigating a large, fast-moving organization.
Be curious. Kate also credits Asurion’s culture of rewarding curiosity. “Even early in your career, you’re trusted with meaningful projects and leaders trust you with real ownership,” she recalls. “It’s a really large company, with thousands of employees, but that part of it feels like a start-up. It’s a unique place.”
Be open to mentorship. “Mentors have been a big support system for me, too. They’ve introduced me to women in tech roles and other data roles like mine across the company, championed my work, and advocated for me in important spaces.”

Kate is looking forward to continuing her career at Asurion. “Long term, I’d love to explore People Analytics and apply what I’ve learned about data storytelling to help shape our talent strategy,” she says. “I’ve met so many people at Asurion who have gone from entry-level roles to top leadership positions, so I know this is a place where you can build a career.”

Ready to chart your own growth story? Explore what’s possible at Asurion.